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health & cooking campaign
2D DESIGN
Class Assignment
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Objective
Work with a team of two designers to create an event to encourage healthy eating in college students. Design a poster and Pinterest and Facebook posts to promote the Heath & Cooking event. Inform students on how to eat healthy by creating an infographic poster and a Q & A booklet. Design a deck of cards to match the event's theme.
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Designers
Tracy Liu and Katarina Zareva
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Dimensions
Event Poster: 12"W x 18"H
Infographic Poster: 27”W x 18”H
Booklet: 4.5”W x 6”H
Playing Cards: 2.5"W x 3.5"H
EVENT POSTER
With a team of designers, develop a style sheet and composition for the event poster. The poster promotes the Health & Cooking event at Cal Poly Pomona where students can learn how to prepare healthy meals during their busy schedules.
SOCIAL MEDIA
Create a Pinterest post and Facebook event to promote the Health & Cooking event at Cal Poly Pomona.
PINTEREST MOCKUP
Dimensions: 1000 x 1200 pixels
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This is a mockup post for the Pinterest’s mobile app. The Health & Cooking event is advertised on the dashboard of the home page of the app. The second mockup shows the full post when the image is clicked on.
INFOGRAPHIC POSTER
Create an infographic poster to teach students about types of foods can help improve memory function.
Q & A BOOKLET
Create an 6-page booklet as a guide to healthy eating. Working as a team, both designers worked on the style sheet, the written content, and illustrations for the Q & A booklet.
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Designer Roles:
Tracy Liu: Front & back cover spread, written content, spreads 1 & 3 layout & illustrations
Katarina Zareva: Style sheet, written content, spreads 2 & 3 layout & illustrations
Spread 1
Spread 3
PLAYING CARDS
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