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Sun hog
BRAND IDENTITY DESIGN
Self Study
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Objective
Develop a logotype, image, bottle labels, motion graphic, and social media posts for a juice brand. Design and build a 6-pack container that corresponds with the company’s concept. Sun Hog is a juice brand aimed towards children. It includes three flavors that matches its summertime theme: cherry, watermelon, and pineapple.
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Dimensions
Bottles: 15.2 FL OZ
Box: 4 1/4”H x 5”W x 7 1/2”L
Instagram Story: 1080 by 1920 pixels
Instagram Post: 1080 by 1080 pixels
Motion Graphic: 0:00:09:23
LOGO, TYPEFACE, & COLOR PALETTE
The typeface used for the Sun Hog logo is called Bubblegum Pop. The letters of the logo was used to create the image of a pig. This typeface was chosen because it has a friendly and bubbly characteristic that would be attractive to kids. A bright color palette was also chosen for the logo to attract attention and to match its summertime theme.
Color Palette
Bubblegum Pop Vanilla
ILLUSTRATIONS
The fruit illustrations represent the flavor of the drink. It has cute and friendly facial expressions to make the brand more approachable to children.
MOTION GRAPHIC
A short animation of the Sun Hog logo. It shows the playfulness and bouncy nature of the logo that would attract the target audience: children.
INSTAGRAM POSTS
The Instagram story was created to introduce Sun Hog’s new summer flavors. The Instagram story features Sun Hog to get customers to consider buying the juice as summer arrives.
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